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Strategy
Competing with brains, not brawn
Thursday, February 14, 2002
High Tech Marketers Ponder Women
New Market Units From Microsoft
Competing with brains, not brawn
Thursday, February 14, 2002High Tech Marketers Ponder Women
In case you haven't already guessed, suggesting your product is cute may not be your best lead.
Gender vendors. Electronics marketers are eager to answer a question that even Freud had trouble with: What do women want? [Christian Science Monitor: SciTech]
7:55:13 AM 
New Market Units From Microsoft
Security software from Microsoft seems like quite a leap just at the moment, given the company's current track record. History suggests that won't stop people from buying.
Microsoft eyes new turf to conquer. The software titan plans to make deeper forays into the areas of security software and storage through two upstart divisions. [CNET News.com]
7:44:37 AM