| April 2002 | ||||||
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
| 1 | 2 | 3 | 4 | 5 | 6 | |
| 7 | 8 | 9 | 10 | 11 | 12 | 13 |
| 14 | 15 | 16 | 17 | 18 | 19 | 20 |
| 21 | 22 | 23 | 24 | 25 | 26 | 27 |
| 28 | 29 | 30 | ||||
| Mar May | ||||||
Strategy
Competing with brains, not brawn
Tuesday, April 30, 2002
Competing with brains, not brawn
Tuesday, April 30, 2002
Less Logic, More Emotion
Excellent article discussing the role of storytelling in effective communication. It's a lesson that high tech marketers too often fail to heed. By emphasizing facts and figures - speeds and feeds - in marketing messages and collateral, marketers fail to connect with a buyers emotions, where most decisions get made.
Chinese Software Not A Threat. Yet.
BW examines the potential threats from a nascent software development industry in China. Those threats are twofold - military and economic. The greater of the two - potential cyberwar skills - gets a disappointly short amount of attention, since the article basically lays out the claim, then drops it in favor of economic concerns. There, we're told that the Indians worry about burgeoning development capabilities in their long-time rival. The bottom line seems to be that the Indians need not worry - at least yet. While China has designs on the software development trade, it lags well behind India which has developed a strong base of English-speaking, IT literate coders.
Microsoft Argues For Right To Break Other Apps
But don't worry, they'll only do it when it's for your own good. Microsoft exec Christopher Jones proposed, back in 1995, that the company intertwine Windows and Internet Explorer "so that running any other browser is a jolting experience." The implementation of that plan was later ruled as an illegal act that undermined Netscape. Jones was recently in court, arguing for the right to continue to undertake such anti-competitive actions. The proposed settlement between the Department of Justice and Microsoft fails to resolve the issue.
Excellent article discussing the role of storytelling in effective communication. It's a lesson that high tech marketers too often fail to heed. By emphasizing facts and figures - speeds and feeds - in marketing messages and collateral, marketers fail to connect with a buyers emotions, where most decisions get made.
Once Upon a Time. When a meeting of the minds isn[base ']t enough, try a meeting of the emotions: Tell a story. [Strategy & Business Magazine]
11:27:00 AM 
Chinese Software Not A Threat. Yet.
BW examines the potential threats from a nascent software development industry in China. Those threats are twofold - military and economic. The greater of the two - potential cyberwar skills - gets a disappointly short amount of attention, since the article basically lays out the claim, then drops it in favor of economic concerns. There, we're told that the Indians worry about burgeoning development capabilities in their long-time rival. The bottom line seems to be that the Indians need not worry - at least yet. While China has designs on the software development trade, it lags well behind India which has developed a strong base of English-speaking, IT literate coders.
A Chinese Software Threat? Not Yet. India -- and the CIA, apparently -- are quite concerned. The reality is far less worrisome, however [Business Week: Technology]
10:03:13 AM
Microsoft Argues For Right To Break Other Apps
But don't worry, they'll only do it when it's for your own good. Microsoft exec Christopher Jones proposed, back in 1995, that the company intertwine Windows and Internet Explorer "so that running any other browser is a jolting experience." The implementation of that plan was later ruled as an illegal act that undermined Netscape. Jones was recently in court, arguing for the right to continue to undertake such anti-competitive actions. The proposed settlement between the Department of Justice and Microsoft fails to resolve the issue.
Executive Testifies Microsoft Must Be Able to Alter Windows. A Microsoft executive told a federal judge that the company should be allowed to make changes in Windows that impair the performance of other programs. [New York Times: Technology]
8:40:57 AM