I’m not much of a football fan, and I quickly tire of relentless hype, so I didn’t watch the Superbowl yesterday. I see today that the Pittsburgh Steelers beat the Seattle Seahawks 21-10, ABC bleeped the Rolling Stones twice during the halftime show, and people are talking about the ten thousand or so commercials that aired during the game.

Well, maybe it wasn’t ten thousand commercials, but it sure was a lot. Superbowl commercials generate so much buzz that this site was created with links to all the commercials. (I had some trouble getting the page to load, but I’m on a Macintosh, running an unconventional brower, OmniWeb. Hope it works first time for you.)

I haven’t seen all the commercials yet. I don’t think I’m ever going to watch all of them — I’m a middle-aged man, and life is short. I did see this one. It isn’t what I expected from a Superbowl commercial. To that, I say “Bravo!”

(I confess: I’m just an old softy at heart.)