Meg Hourihan, author of an upcoming O'Reilly book on Weblogging, gives some insight on this blogging thing. She looks beneath the content of weblogs, observing commonalities.
Format: The weblog format provides a framework for our universal blog experiences. It differentiates between the myriad content produced for the Web. Blog posts are short, informal, sometimes controversial, and sometimes deeply personal. They can be characterized by their conversational tone and unlike a more formal essay or speech, a blog post is often an opening to a discussion, rather than a full-fledged argument already arrived at.
Updates: Bloggers frequently update content. The blogging publishing mechanism makes it easy to do.
The Collection: Blog posts appear in reverse chronological order. Newest info is at the top. It attracts through its immediacy.
The Anatomy of a Post: A weblog post has a date header, a time stamp, and a permalink. Oftentimes the author's name appears beneath each post as well, especially if multiple authors are contributing to one blog. If commenting is enabled (giving the reader a form to respond to a specific post) a link to comment will also appear.
The Links: At a time when newspapers kill links, blogs include them as the distinguishing characteristic. Blog scrapers use the trail of links to tell the community the most popular topics and blog sites. Blog systems, like UserLand, LiveJournal and Blogger, enable us to quickly write, link, and assume part of a dynamic.
The Time Stamp: By its very presence, the time stamp connotes the sense of timely content; the implicit value of time to the weblog itself is apparent because the time is overtly stated on each post. Without the time stamp, the reader is unable to discern the author's update pattern, or experience a moment of shared experience.
The Permalink: The permalink (the link to the permanent location of the post in the blog's archive) plays a critical role in how authors participate in distributed conversations across weblogs. The permalink allows for precise references, creating a way for authors to link to the specific piece of information to which they're responding.
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