 DUBLIN, Ireland -- Before she left for the O2 breakfast, Karlin told Santa that she wants a cameraphone for Christmas. Note the reaction when she asked Danuta Gray, CEO of O2 Ireland.
Seriously, both women were accompanied by 16 other people at breakfast in The Mansion House, getting a whirlwind tour of O2's MMS, Java games, location-based SMS text alerts, and parking paid by mobile phones.
All this non-voice capability may be fully functioning technology, but did consumers really buy their phones for those purposes? Non-data usage would help both O2 and Vodafone pump up their average revenue per user (ARPU) figures. O2's ARPU was €542 last year, €10 more than Vodafone.
I am watching third level students at Tipperary Institute in Java classes, writing small programs that can run on the new phones. Java games require only a couple of programmers and a lot of caffeine. In Tipp, many of the students will code up an arcade game in exchange for a new phone. But one of the problems is the way Java has been installed on the phones. The programmers cannot access any of the interesting bits of the phone. That means they cannot get to the camera, or to the SMS function or to the address book. These limitations make it difficult to quickly write the really interesting location-based games using low-end Java coders.
One non-data capability that went unmentioned in the O2 session was the possibility of wireless internet networks being used instead of wireless phone networks. This is already happening in the USA, where you can have your telephone routed to your handheld device. It would pay O2 to look into emerging 802.11 usage patterns because they are a competitive threat.
"Non-Voice Products" by Karlin Lillington, 11 Nov 02. "These are fun. I want one." Original mail-to-blog story on Kirbycom, 11 Nov 02. Picture snapped by Nokia 9210i Concord EyeQ IrTranP camera and emailed to blog files.
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