ECONOMIST -- The Online Publishers Association counts 1,700 websites that charge for some form of digital content, from greeting cards to games to genealogy services. Weightwatchers, a privately owned online dieting firm that introduced a subscription service in June 2001, says it pulls in about $5m a month in fees, suggesting a paying customer base that has already grown to around 300,000 cyberdieters. (Weightwatchers International, a $5 billion public firm that licenses its brand to its online cousin, has 1m dieters a week at offline meetings.) Match.com, an online dating-site where people post personal ads, has more than doubled its paying subscribers this year, to 650,000.
Still, the successful are few: just 50 sites collect 85% of revenues, according to the OPA. [Economist and Forum 15]
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