Marketing 101 / Search Critic: Watch Out For Accented Terms !!!

(Yup.  My first long piece in a while -- today is the 1st time I've had the chance to think in a while).

I'm starting to consider replacing my (annoying) IBM X20 notebook.  This machine which I absolutely loved when it came out has start started to really piss me off with an annoying high pitched screen whine which disappears when I type but is present at all other times.  Sigh.  I'm looking at some Dell models as well as some Toshiba's and there in is the point of this essay.  The Toshiba that I'm looking at is a Portege model.  Or as Toshiba's own website [ Go ] calls it a "Portégé".  Note the accents.  This isn't a word that I type normally so I copied and pasted it into the PC Connection website's search field and looked for it.  NO RESULTS that mattered.  So then I typed it in without the accented e's and got it.  Here are the links:

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