My case study on the Dean campaign's online strategy is up at the Baseline site. It weighs in at almost 6,000 words, with more to come -- the print version will include our usual smorgasbord of charts and sidebars.
Some quotes from the article:
Zephyr Teachout, Dean's director of online organizing: "I'm obsessed with offline."
"I can imagine the campaign without the blog, but not without Meetup."
Joe Trippi, campaign manager: "We want to let [grassroots volunteers] have control, let them help the campaign how they want to help the campaign."
Staff blogger Joe Rospars: "The blog itself is not about getting votes, it's about activating people to get votes."
Campaign consultant and Cluetrain Manifesto co-author David Weinberger: "They are as close as I've seen to structuring a political campaign around the Cluetrain themes."
Blogger-in-chief Matt Gross: "The more you see of the technology, the more stifled the conversation becomes."
[EdCone.com]
