I think its like fishing or gambling, partial reinforcement scheduling of random rewards. That's the same feeling you get going to a party. Some of them are really fun but because its random you can't predict which ones the next great feeling. In fishing you always keep putting yourself on the water because this might be the day or even just one more cast that you really catch the big ones.
Orkut - Why ?.
More thoughts on Orkut ....
I don't know why it was - but i felt compelled to join it, and expand my circle of friends there rapidly. Not something i have felt with any of the other social networks, with the exception of my initial days on Ryze - when Ryze was the only online identity i had. . . .
Did you join ? The researcher in me would love to know what compelled you. [Conversations with Dina]
10:53:44 AM 
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