Updated: 9/30/2002; 3:29:10 PM.
P@'s Radio Weblog
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Thursday, June 06, 2002

Social Network Data sharing offers new perspectives management of organizations


Seeing and Tuning Social Networks is latest Udell's piece about the impact of weblog and collaborative software on social networks. Weblogs especially evolve very quickly these days (see his experiments with Radio Userland) towards sharing information about your social network, in a machine-processable way (RSS, OPML) making new tools and practices possible.

Krebs calls this effect the horizon of observability. The most effective organizations, he says, are the ones with the best reach -- that is, the richest interconnections within that horizon. He cites a project for IBM that studied fifteen client companies following major changes (mergers, downsizing, etc.), and scored them on how well they handled the change. The winners had two things in common: high reach, and emergent leaders (sometimes formal, sometimes not) who were plugging structural holes

...

Today, some of this mapping (of one's personal networks) can be done automatically, by watching the flow of email and documents, but much of it requires self-reported data on contacts that don't leave measurable trails. As social and computer networks converge, that will inevitably change. We'll see relationships more clearly and -- for better and worse -- more analytically.

 


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