The author of this new book The Rise Of The Creative Class argues that what's really "new" about our economy is that it's a creative economy.
I define the Creative Class as those who create marketable new forms or who work primarily at creative problem-solving. They include artists and designers; scientists and engineers; and creative professionals, managers, and technicians in many fields. They total some 38 million Americans, or about 30% of our workforce, up from just 15% in 1950 and less than 20% as recently as 1980.
And of course, it's harder to manage and to please creative people. How do you maximize their creativity? With a salary increase? A bonus? Stock options?
According to the InformationWeek National IT Salary Survey, Spring 2002 (see below), you're wrong. IT workers choose challenging jobs first. They also strongly value job stability (not lifetime employment of course) and a flexible work schedule. Base pay comes after in fourth place.
For more explanations and numbers, please read the full article -- or better, buy Richard Florida's book.
Source: Richard Florida, Optimize Magazine, May 2002
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