This story illustrates perfectly this blog's motto: technology is changing our lives.
When I heard about this story on the radio this morning, I couldn't believe my ears. So I had to find the story.
Believe it or not, the New Scientist Magazine is "offering readers a prize to die for -- cryonics treatment" to celebrate its revamped edition.
The lucky winner of the prize promoting the revamp of New Scientist magazine won't be able to collect the award until death when he or she will be cooled to a temperature at which decay of the body stops and then suspended in liquid nitrogen in a state known as cryonic preservation.
If and when the medical technology allows, the winner preserved at The Cryonics Institute of Michigan in the United States, will be revived to continue their life.
If the winner is not eager to be preserved, the magazine is offering an alternative prize -- a week in Hawaii and a visit to the Mauna Kea observatory.
Here is how NewScientist.com promotes the contest on its (current) home page.
You probably think it is a very tough contest to win that prize. Not at all. You just need to collect coupons from the new-look New Scientist and answer four ridiculously easy questions, like "What is the New Scientist web site address?"
You can find all the rules here.
Source: Reuters, September 18, 2002
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