Friday, December 19, 2003

Coming in 2004: Hype and Disinformation by Blog? A European marketing agency says 2003 was the year of the blog and that in 2004 corporations will be using blogs to sell, sell, sell via "buzz marketing." It's part of the company's forecast for the coming year, including buzz words like "people power" and "the New Normal." Its research involves "a global panel of colleagues in 75 countries who report in regularly on local trends and information," and who in turn might take that blog-marketing prediction and try to make it come true. The same outfit predicts "further politicization of the Internet," including blogging crossovers like "Google bombing" the president or his opponents -- using blog networks to repeatedly link phrases like "miserable failure" to particular sites, such as George W. Bush's biography at WhiteHouse.gov, boosting the Google connection between that phrase and that site. The example in question has been building for months, as this blogger's October declaration indicates. 7:58:21 PM    comment []

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