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Friday, March 5, 2004
 

Views of Journalism's Future

The Online Journalism Review for March has an impressive package with a dozen voices speaking at length on the topic, anchored by media consultant Vin Crosbie's take on the decline of print-newspaper readership, the reliance of online editions on their print counterparts, and the mystery of how to make a profit online or off.
Crosbie: Ten years ago, many newspaper industry futurists hoped that publishing online might save the industry. But they poured their energies into multimedia and failed to use the technology to do the one thing that could bring readers back: create papers tailored to readers' individual interests.

Whether that's "the one thing" or not is part of the debate in the statements from execs at online-news organizations, a science fiction novelist, and anyone who joins in on the site's discussion forum. The question is phrased as "What do you think newspapers and their Web sites must do to increase readership?"

This blog entry is just a placeholder for now. I intend to come back to it later this weekend after I've read more of the articles myself... Actually, that could be "later this month," given that the package looks like about 50 pages of solid text, not counting the hyperlinks leading off into who knows how many fascinating distractions.


2:42:46 PM    comment []


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