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Friday, March 5, 2004
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The Online Journalism Review for March has an impressive package with a
dozen voices speaking at length on the topic, anchored by media
consultant Vin Crosbie's take on the decline of print-newspaper
readership, the reliance of online editions on their print
counterparts, and the mystery of how to make a profit online or off.
Crosbie: Ten years ago, many newspaper industry futurists hoped that publishing
online might save the industry. But they poured their energies into
multimedia and failed to use the technology to do the one thing that
could bring readers back: create papers tailored to readers' individual
interests.
Whether that's "the one thing" or not is part of the debate in
the statements from execs at online-news organizations, a science
fiction novelist, and anyone who joins in on the site's discussion
forum. The question is phrased as "What do you think newspapers and
their Web sites must do to increase
readership?"
This blog entry is just
a placeholder for now. I intend to come back to it later this weekend
after I've read more of the articles myself... Actually, that could be
"later this month," given that the package looks like about 50 pages of
solid text, not counting the hyperlinks leading off into who knows how
many fascinating distractions.
2:42:46 PM 
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© Copyright
2008
Bob Stepno.
Last update:
7/19/08; 12:54:13 PM.
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