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One more story well worth reading from Bruce Tognazzini: Good Grisp: Usability before Branding. "The best branding starts with a good quality product that stands out from the pack. [...] Look at your company's recent work with a new eye and see whether you've been branding, instead of building a product people actually want to use. Then change it."
 Posted to finance @ 7:54:16 AM ( comments)