Updated: 01/07/2003; 7:27:46 AM.
Robert Paterson's Radio Weblog
What is really going on beneath the surface? What is the nature of the bifurcation that is unfolding? That's what interests me.
        

Wednesday, June 18, 2003

TECHNOLOGY AND ORGANIZATIONAL UNIFICATION: This blog is really transformational for me.  Just when I think I have heard all perspectives, I'm awakened to new viewpoints.  Case in point...  I was with a very respectable customer today.  It was clear that these folks get the value of  human interaction given the market they are in (PURE knowledge creation and subsequent value generation), but architecture somehow gets in the way. 

Halfway through our discussion, a very bright fellow in the crowd offers that "decentralized software disrupts the value that we, as a corporation, bring to the table.  These highly valued employees will just leave us, as teams, if we allow edge-based agility.  We give them POWER."  Sigh...  Shrug...  Fascinating...

As we slog through the adoption of emergent technologies, it is clear to me that technology isn't the issue.  In fact, it is a complete NON-ISSUE.  I'm reminded by my anthropology buddies that technology is a mere tool.  Until the tribe adapts it's social viewpoint (read: culture, values, memes, networks),  technology is nothing but an enabler versus a real change agent.

[Michael Helfrich's Radio Weblog]

Michael is spot on. If you want to see how powerful his insight is there is a gem of a book called "The Dynamics of military revolution" edited by Knox and Murray. They look at many epoch changing technical innovations in the military such as the introduction of longbows, muskets, rifles etc and show that it takes about a generation, or a bad war, to make the social adjustment. IE consider the rifle. At the beginning of the civil war, tactics demanded that men line up facing each other and pour it on. By the end of the war, everyone who could get into trench did so. BUT the Europeans missed the whole point and spent much of the first 6 months on WWI charging into machine gun and rifle fire. In WWII, the French and the Brits had in total more tanks than the Germans but they deployed them as infantry support weapons. The german, by losing the last war, had created an entirely new method - Blitzkrieg. The key is to make the cultural shift and then the doctrine shift. You deploy the new in a new way. if you deploy the new in the old way - 'we keep all the knowldge inside', you fail.


7:23:36 AM    comment []

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