Updated: 05/01/2003; 2:36:42 PM.
Networks
What is the power and nature of networks? How do they give the creative their power back?
        

Monday, December 30, 2002

The law of "the cycle of adoption" suggest that once a new trend has reached about 10% of "Innovators and the Early Adopters" ( a sign of a "Tipping Point") it has a chance of being picked up by the mainstream. This applies to PC's, fashion, movies whatever.

This thorough report shows that over 65% of mainstream US Citizens and more than 50% of Seniors now look to the internet as the primary source of information.

"Internet users are very likely to say that they expect the Web to be a source of information on health care, government agencies, news, and shopping. About 80% of Internet users say they expect the Web to have information in these topic areas. These high expectations are driven by experience. Of Internet users who have sought information from the Web on these topics, about three-fourths have had positive experiences in finding what they need. For many of these Internet users, the Net is the first place to which they will turn next time they need information about a government service or health care.

Here is how Americans line up when probed about specific topics and whether they think the Internet will satisfy their information needs:

  • For information or services from a government agency, 65% of all Americans expect the Web to have that information; 82% of Internet users say this and 39% of non-users say this.

  • In the realm of electronic commerce, 63% of all Americans expect that a business will have a Web site that gives them information about a product they are considering buying. Four out of five (79%) of Internet users say this and 38% of non-users say this.

  • For news, 69% of Americans expect to be able to find reliable, up-to-date news online; 85% of Internet users say this, compared with 43% of non-Internet users.

  • For health care information, 67% of Americans expect that they can find reliable information about health or medical conditions online; 81% of Internet users say this versus 45% of non-Internet users.

    Overall, 84% of all Americans have an expectation of finding information online in at least one of these four topical areas. That translates into nearly all Internet users (97%) and most non-Internet users (64%). "

    What this tells me is that the time is now right to roll out TeleHealth and other major shifts in delivery such as education, that have been waiting, correctly I think, for a mass market to be ready.


  • 9:08:04 AM    comment []

    © Copyright 2003 Robert Paterson.
     
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