From Jeff Hollowell - icrossing.com
Google, the superpower.. It's been a while since I blogged, and I was determined to give you all the secrets of optimization. That was until Google decided to shake things up again, so now I am forced to vent and ponder the implications of the recent Google sagas. Since I last commented about Google, they have partnered with Sun, plan to open a facility in my backyard, and now want a piece of AOL. I won't spend much time talking about these items as they are old news and many have already voiced their opinion. For those of you who want one more view on Google's doings, then read on.
Google and Sun, yawn.... Big Deal! I watched the webcast of the announcement expecting something HUGE and was disappointed, and sent back to the SEO world to play with the Google algorithm enough for high rankings. Then it hit me. Google and Sun, Sun and Google, what a great match up! Sure the early stages of the partnership is another distribution for JRE and the Google toolbar. It seems that Sun is getting the better end of the deal at this time. They get to distribute the toolbar, have their applications pushed at Google and have Google purchase an insane amount of equipment. So what can Google want from this partnership? I think it is their push into the OS and application world. Sun has developed systems that store all OS and user data in a central server, allowing the user to move from workstation to workstation and maintain their open sessions. They also are responsible for Staroffice and openoffice, two applications built from open source and looking to dominate the office suite market space. If there were to be a "Google OS", who better to build the platform from than Sun? Sun can provide underlying OS code to enable a large scale internet OS.
Google's coming to Phoenix! They are currently looking for space in a number of surrounding cities. Some question, "why Phoenix?" Beside the talent that is available, the climate, the available data centers from defunct companies, and the golf, I don't know. Am I nervous that the largest search engine will be so close? No, I can't wait. I'm hoping it opens more doors to partnerships with search agencies and brings alignment in the industry.
GoogAOL? Why would Google want a stake in AOL? I, as many, think that is to solidify their (AOL) use of Google results in the future and to allow collaboration on new search technologies like video search.
So if nothing else changes in the search space next week I will give all the secrets to #1 rankings in my next blog.
....I just found another topic, sorry.... Until then, JJ [Reverse Direct Marketing - Search Engine Marketing Blog]
8:05:47 PM 
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