Fruitcast - Podcast Advertising
Insert Ads into Podcasts with Fruitcast. Fruitcast launched today. It’s a service that automatically inserts 15 second sound advertisements directly into a publsiher’s podcast (either at the beginning, or the end, or both).
They’ve focused on keeping things ultra simple. You simply publish your podcast through a feed they create for you, and the advertisements are auto-inserted. They already have a couple of blogs signed up for the service.
It looks like they are paying out on a per-download basis, and the site suggests that podcasters can expect to receive $0.25 per listener. That’s a hefty $250 CPM to the advertiser…which is way above what radio stations charge for ads.
Fruitcast was created by James Archer’s Forty Media in Mesa, Arizona.
Tags: fruitcast, podcasts, podcasting, advertising, techcrunch, web2.0, web+2.0 [TechCrunch]
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