Notes on Attention, Information, Data, Root.net et al.
Pamela Parker on Root Markets. Pamela Parker of ClickZ Network is skeptical about Root Markets, the attention service recently launched by Seth Goldstein, a member of the AttentionTrust Board of Directors. She claims to be extremely skeptical, but she hedges a little:
Will it work? I'm extremely skeptical. I'm no financial expert, but it seems as if creating the kind of liquidity present in a market like eBay, for example, requires serious critical mass. Root Markets would need consumers, publishers, advertisers, and investors to come on board in fairly substantial numbers to make its vision come to life. However, these are some very smart cookies hatching these plans, and they have very impressive backgrounds and skill sets. Root Markets is worth watching and experimenting with, as a publisher, advertiser, or a consumer.
[AttentionTrust.org blogs]
4:03:54 PM 
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