Wednesday, April 12, 2006

RSS Day at Adotas Feed the Need: Surveying the Past, Present and Future of RSS. As slow as the adoption of RSS and RSS advertising has been, it's certainly here and not going anywhere anytime soon. With the influx of downloadable RSS applications, news aggregators and third party companies like Yahoo! offering the service; it's cheap and available and has become one of the buzzword of the last couple years. That said, it's got a lot of growing up to do. At this point in the game it seems more of an awareness issue than anything else. As a Yahoo Ipsos study tells us, 12% of users have heard of RSS, but only 4% have knowingly used the technology... continued at [Adotas] 6:20:25 PM

Mediaburn Gestures and the Next Wave Surf's Up. Skimming thru the blogosphere tonight, I caught a Scott Rosenberg quote of a quote by Cory Doctorow to the effect that punning, obstruse headlines are bad news because they cut down on clicks i.e. page views. Forgetting for a moment that creative headlines work wonders in full text feeds, the types of audiences gathered by the page view model may be large but not qualified. A relationship audience has powerful characteristics that are reinforced by shorthand, nicknames, shared gestures, etc. Combine page view and gestures and you have the next wave. See you at the pool. [Steve Gillmor's InfoRouter] 8:01:34 AM

Style Returns with Circa 1975 Discovery of Wallets & Accessories Tuesday, April 11, 2006, Carlsbad, Ca, - Maxfield Provisions uncovers original Circa 1975 Hang Ten and Hawaiian Reflections accessories not seen for close to thirty years. The excess surplus from the 1970's was recently discovered in the companies manufacturing warehouse in North San Diego County. The company was the original manufacturer of accessories that incorporated the use of Velcro for wallets, handbags and other accessories for the surfing community. The discovery of wallets, purses and other assorted accessories made of corduroy, nylon and westin weave was an astonishing find. Shawn Allen Maxfield, CEO of both Maxfield Provisions and K&M Stacker had these comments to say of the good fortune, "These products remind us all of a time when it was all about simplicity, style, durability and being Made in USA. This brought me back to an era when surfing and skateboarding seemed to emit nothing but style. We were incredibly fortunate to find such historical pieces in such pristine condition." Plans are being finalized to bring the items out for everyone to enjoy again. "With this type of treasure being found", stated Shawn Maxfield, "There is no reason to keep hidden what we originally built for the surfing and skateboarding communities. Just recently a few members of the surfing community have been able to get their old wallets replaced with the same ones they originally had and are feeling the stoke again. To view a sample of the discovery, visit us at Maxfieldprovisions.com. About Maxfield Provisions /K&M Stacker Shawn Maxfield established Maxfield Provisions and K & M Stacker in 2004. The company has evolved since that time into a sophisticated manufacturing entity, with facilities based in San Diego and Orange County. In addition to The Stacker- the revolutionary item that provides protection to surfboards while placed on the racks, the company manufactures backpacks, clothing, other surfing accessories and works with outdoor retailers throughout the country. All products are made in the USA. Plans are in the works to expand to the East Coast and Europe. The company currently employs 12 and is privately held. Contact: Press Media Relations Michele Yvonne Maxfield Marketing Manager Maxfield Provisions / k&m Stacker 2319 Caringa Way #-56 Carlsbad, California 92009 Phone: (949) 331-8667 Maxfieldprovisions.com 6:12:38 AM

For Country Music, The West is the Best Article on Yahoo News. 6:03:46 AM