Updated: 9/11/06; 6:57:40 AM.
Gil Friend
Strategic Sustainability, and other worthy themes of our time
        

Tuesday, February 8, 2005

[The Green Life]: The L.A. Times reported yesterday on TerraPass, a new company that enables consumers to take part in the industrial carbon credit trading system, the Chicago Climate Exchange (CCE).

A bit complicated, yet Lars Ulrich, a business professor who conceived of TerraPass and helped his students create it, hopes you will at least grasp this: 'A Toyota Prius costs about $3,000 more than a Corolla, and for that $3,000 you reduce carbon emissions by about 3 tons per year. But if you invested that $3,000 in TerraPass, you can save 375 tons of carbon.'

You pays your money and you takes your choice.
8:18:20 PM    comment []  trackback []


I think I've learned to more or less moderate my zealotry over the years. I've been using (and running my companies) mostly on Macs for the last 21 years (after moving from CPM to MS-DOS) mostly because they just work better. Not because they're cool. (Though they are; and that iPod I just got instantly fills up all my loveofgooddesign receptor sites.)

But ya gotta admit that Mark Morford's got a point when he asks 'Why do PC users put up with so many viruses and worms? Why isn't everyone on a Mac?'

Here is your brand new car, sir. Drive it off the lot. Yay yay new car. Suddenly, new car shuts off. New car barely starts again and then only goes about 6 miles per hour and it belches smoke and every warning light on the dashboard is blinking on and off and the tires are screaming and the heater is blasting your feet and something smells like burned hair. You hobble back to the dealer, who only says, gosh, sorry, we thought you knew -- that's they way they all run. Enjoy!

Would you not be, like, that is the goddamn last time I buy a Ford?
8:09:09 PM    comment []  trackback []


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