Updated: 9/11/06; 7:03:59 AM.
Gil Friend
Strategic Sustainability, and other worthy themes of our time

Monday, August 7, 2006

Also on Marketplace, advertisers are responding to Tivo - which conspires to enable people to watch fewer TV ads - by sticking ads almost everywhere. Like CBS's eggs and the - can you believe it? - 'Wizmark interactive urinal communicator'.

The whiner on Marketplace was begging people to give up their Tivos. I say: Give up on those advertisers. (Companies that put their messages near where you shit may be telling you something about their products.)

David Ogilvy famously said that only half of advertising works, but nobody knows which half. Maybe now we do.
10:01:11 PM    comment []  trackback []

Case in point: British Petroleum's corroded Alaska pipelines.

There's just no substitute for handling the fundamentals, BP's substantive (meeting 2010 Kyoto targets seven years early) and PR ("Beyond Petroleum") efforts nothwithstanding.

BP put off inspecting the pipeline for as long as two years, according to some reports, despite warnings. The pipeline leaked for five days before they even found the spill, Marketplace reports. And "That was five months ago"

BP now needs to replace 75% of their Prudhoe Bay pipelines, according to the Marketplace report.

PS: Halliburton and Schlumberger stocks are up. Oil prices too. No surprise there.
9:57:56 PM    comment []  trackback []

[eWeek]: HP Looks to Nature for Data Center of the Future

When George Daniels looks at today's data centers, he sees an outdated model in desperate need of change.

Daniels, general manager of Hewlett-Packard's Enterprise Design Center, isn't the only person thinking about reinventing the data center. Sun Microsystems has been making energy efficiency an increasingly important selling point (though you'd be hard-pressed to find that out from their web site) and co-sponsoring conferences with DOE on data center energy impacts. AMD has billboards up in this area touting the energy efficiency of their chips.

This HP story offers a novel twist, though, drawing from the growing biomimicry meme:

They instead looked to nature, seeking patterns that would help them break away from rectangular boxes. They looked at everything from honeycombs to seashells to roses.

What they've come up with is a design unlike what's seen in data centers today, based on the hexagon pattern found in snowflakes, with a six-sided core at the center from which everything else expands out. 'This seems to have an awful lot of recurrence in nature, as well as … what we design as human beings,' Daniels said, referring to such structures as airport terminals.

As I've long maintained,

Nature's ecosystems have nearly four billion years experience developing efficient, adaptive, resilient systems. Why reinvent the wheel, when the R & D has already been done?

9:38:27 PM    comment []  trackback []

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