Monday, January 24, 2005

Cause-related marketing comes in many flavors Contra Café is a uniquely smooth and full-bodied coffee grown by former Nicaraguan Contras. And here I was thinking it was all about organic, peasant cooperative, shade grown,and fair traded uniquely smooth and full-bodied coffee. (I don't even drink coffee -- but I know (and try to remember) every dollar we spend on everything we buy is a vote for one way of life or another, for the future you aspire to, or someone else's.) 7:37:14 PM    comment []  trackback []