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Krzysztof Kowalczyk's Weblog
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daily link  Tuesday, September 10, 2002


A lesson in marketing needed. It looks like many companies need merketing lesson. Here's a "marketing" description of a game:

Interstellar Flames is an intense action game featuring a groundbreaking 3d engine for the Pocket PC.

Product Features

  • Blindingly fast 3D graphics and gameplay
  • Fully perspective corrected texture mapping.
  • Mipmapping.
  • Particle engine.
  • Transparent smoke effect.
  • Shadow effect.
Do they really think that people care about their 3D engine. Do they think that people even know what a mipmapping or particle engine is? This thing has clearly been written by a programmer who's so proud about his technical achievements that he fails to see that people don't care about them. Bad marketing.   permalink  

My new Pocket PC. I just got Toshiba Pocket PC e310. It looks nice but my overall impression that the whole industry is still so immature. Something like a car industry at the time of Ford T. Clunky and imperfect. Requiring too much attention and knowledge to operate well. Those things are supposed to seamlessly integrate into people's lives and not be just another annoyance requiring constant care and attention. Here's one example of this immaturity. I'm installing Active Sync (a software that enables transferring data between my PC and my Pocket PC). It has the following warning:
Important Note Before installing ActiveSync, ensure your Pocket PC cradle is not yet connected to your computer. Connect the cradle only after you have finished installing ActiveSync.
This is a ridiculous requirement. Not to mention that the note is just scary. What will happen if I miss the notice and will have my cradle connected before? WillI receive an electric shock for not following manufacturer's instructions, will the world disappear ? Or maybe nothing will happen and this note is "just in case". Those things have a long time to go.   permalink  

Would you like Pepper with that? I wrote about Pepper before. Sadly, shortly after I started using it, the author gave up on it. Now, he sheds some light on reasons for abandoning it. One interesting thought from the interview:
I am afraid that will be the future of the entire software industry. Eventually it will only be possible to sell huge software packages with lots of support; all the small apps will be open source in the end.
   permalink  

 
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Last update: 9/20/2002; 11:48:53 PM.