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Feeds I Read

Web Analytics Report Findings, JupiterResearch
Eric Peterson, JupiterResearch analyst and author of Web Analytics Demystified, discusses their recent Web Analytics report.

Findings from our recent look at the Web Analytics market: Part I

As some of you already know we recently published a vision report on Web measurement, Web Analytics: Staffing, Spending and Vendor Selection. This report was built around a handful of executive interviews and a consumer survey we ran earlier this year. While the report itself is getting play via vendors who are well positioned in our market constellation (see below), a number of interesting data points emerge from the consumer survey that I wanted to share.

 

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Email and Search Articles Touching on Web Analytics
Two from MarketingSherpa will move behind payment firewall in 10 days.

2004 Email Metrics Survey: 2293 Marketers Share Real-life Campaign Stats & Plans for 2005.
The most surprising result of MarketingSherpa's Third Annual Email Marketing Metrics Survey is how exceptionally little year over year change in marketing plans and tactics there's been from 2003 (or even 2002.)

RESEARCH DATA: How B-to-B Buyers Use Search (Google Surprise, Plus 28 Tables & Charts)
Although MarketingSherpa has published reams of Case Studies and research data on how B-to-B marketers use search campaigns to reach prospects, until today there wasn't really any useful information from the other side of the search marketing equation ... how business purchasers use search engines to look for your products and services.

 

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