Updated: 11/14/2005; 1:19:53 AM
Redwood Asylum (emeritus)
   
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daily link  Wednesday, April 13, 2005

Cookie Controversy Continues
Eric Peterson's article What is as unavoidable as death and taxes? discusses the cookie-related FUD thrust upon an unsuspecting public.
I found an interesting, if not somewhat disconcerting, article in the San Francisco Chronicle this morning about tax sites and web analytics titled "Now taxes really can bug you". In the piece, David Lazarus reports about the ubiquity of tag-based analytics (e.g., the web bug) on tax prep sites like Intuit's TurboTax or H&R Block. Both sites are using hosted analytics and JavaScript page tags for reporting, Intuit uses Omniture's SiteCatalyst, H&R Block uses WebTrends SmartSource...
 
8:59:15 PM
categories: Web Analytics
 


Copyright 2005 © Bruce Zimmer