From Kevin Newcomb at ClickZ

In an attempt to reconcile discrepancies between panel- and census-based online audience measurement solutions, Nielsen//NetRatings has combined the two in an integrated methodology. The new methodology is already being used in Italy, and clients in the U.S. are testing the approach.

The new methodology, which the company calls "Data Integration," brings together results from Nielsen//NetRatings' NetView panel and its SiteCensus Web analytics approach. By linking the panel with its site-centric solution, the Data Integration method comes up with what NetRatings calls an "Integrated Audience" number.

From Jack Aaronson at ClickZ

Earlier this year, Fingerhut decided it wanted to redesign its online user experience, and my company performed the site assessment. Its goals were no different from any other retailer: increase conversion rates, decrease cart abandonment, streamline checkout, and make the site more navigable.