From Donovan Watts

I've been a Basecamp user and believer from the start. One of the things I like best is that I am notified via my news reader and RSS every time there is activity on my project site. The only problem is that the feeds were not authenticated. Ugh. Now they are. 37 Signals is improving Basecamp all the time and I'm a very happy customer.

We could use authenticated RSS feeds at work to publish secure content from our extranet with the side benefit of improved web metrics for the RSS feeds.

From Shane Atchison at ClickZ

Last time, I discussed the gap between overall corporate strategic goals and the goals typically assigned to the Web channel. Most basic Web metrics aren't as important as establishing key performance indicators (KPIs) tailored to your business. Management must receive and evaluate those reports on a regular basis.