McLuhan for Managers.
In a post on Connected Intelligence I wondered what the relevance of Derrick de Kerckhove's concept of connected intelligence would be for Senge's notion of collective learning in organizations (dialog, mental models, teamwork, leadership).
Thanks Boris for commenting ! Another response came from Mark Federman of the McLuhan Institute in Toronto who writes :
"Actually, there is a subtle, but distinct, difference between "Collective" and "Connected" Intelligence. The former term, "Collective," is used by Pierre Lévy in his ground-breaking work in collaborative groups.
( for research on CI, University of Ottawa, Global Knowledge Society)
Mark also points us to the recent work 'McLuhan for managers' (Kerkckhove, Federman, May 2003, isbn: 0670043710 ) with a special chapter on the use of CI in the corporate context.
Mike Brassard reviewed the book in CA Magazine, stating that : "Understanding and exploiting what the technology can do without getting stuck on the technology itself is a practical application"
"Palm Pilot's success and the Apple Newton's failure illustrate McLuhan's perception process. The Palm Pilot and the Newton used similar technology and software, but the Newton had no defined applications. It was a piece of technology tossed "out there" with no focus, no message".
"However, the Palm Pilot with its practical applications had a message. The Palm pilot transcended being a piece of technology and became a concept and its message became a whole new medium".
"Prescient people spun the Palm Pilot into a billion-dollar industry that embraces both the hardware and software dimensions of cellphones, RIM's, handheld multi-media computers and the Internet's instant communication".
[Smart Mobs]
More McLuhan Books @ Amazon:
10:22:46 AM 
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