Tuesday, July 19, 2005

LinkedIn expands into paid services. (InfoWorld) - The business-networking site provider LinkedIn on Tuesday launched an organizational directory service for groups such as professional organizations, alumni associations, and industry-conference organizers. "For alumni associations or industry conferences [LinkedIn for Groups] provides a way to advertise the organization through its members. Word of mouth is the strongest form of marketing," said Konstantin Guericke, cofounder and vice president of marketing at LinkedIn. Another example of how LinkedIn for Groups can be used is to help technology conference organizers plan the event, send invitations, and keep in touch with attendees after the event's conclusion. Pricing for the premium versions of LinkedIn for Groups starts at $5,000 for the first year. A free version of LinkedIn for Groups will still be available. LinkedIn's basic networking site has over 3.2 million users, most of which are professionals and executives who use the service to manage existing business relationships, according to Guericke. Next month LinkedIn plans to launch another set of premium, paid services targeted at job recruiters and research analysts. SEE ALSO: Unlocking relationship data Contact Networks unlocks relationship data [InfoWorld: Top News] 11:01:17 PM

Educate your readers. Common Blog Mistakes and Users Can't Distinguish Blogs. A recent study by the Catalyst Group shows that users couldn’t distinguish a blog from a standard site and also points at some other common blog mistakes. Number one is that RSS wasn’t presented appropriately and two that there’s no e-mail subscription option. Direct and Related Links for 'Common Blog Mistakes and Users Can’t Distinguish Blogs' By rss_feedback@lockergnome.com (Rok Hrastnik). [Lockergnome's RSS & Atom Tips] 10:59:10 PM

Monetizing RSS Feeds. VNU Business Media Europe Partners With FeedBurner. Building on its history of innovation, VNU is first-to-market with RSS advertising powered by the world’s leading feed management company. VNU Business Media Europe, a leading global information and media company, announces a partnership with FeedBurner, the market-leading feed management and monetization provider. This relationship will provide VNU with a variety of revenue-generating RSS-related services for its publishing platforms…. Direct and Related Links for 'VNU Business Media Europe Partners With FeedBurner' By rss_feedback@lockergnome.com (Lockergnome). [Lockergnome's RSS & Atom Tips] 10:57:37 PM

Enhanced podcasts. This might be the improvement podcasts needed in order to provide an effective e-Learning (m-Learning?) tool. HOW TO make Enhanced Podcasts (images, links and more with audio) Posted by Phillip Torrone on July 18, 2005 at 12:51 AM Apple's new iTunes 4.9, iPod color, allows you to view (and listen to) "enhanced podcasts" these are audio files that can have slideshows, URLs and some cool features we have discovered. Apple's included documents and a Wiki was all I needed to make our MAKE enhanced podcasts, but I also wrote a how-to. Here's how to get, make and all you need to know about enhanced podcasts! As a bonus, we put together some fun ideas we think many might use... [MAKE:BLOG] 9:42:43 AM

© Copyright 2005 Bill Brandon.