Monday, August 15, 2005

The Design of Advanced Learning Engines: An Interview with Clark Aldrich - Joel Foreman and Clark Aldrich, Innovate Online. Clark Aldrich's expertise as an "e-learning guru" (one of three identified by Fortune magazine in November 2000) rests on substantial foundations: his service as the Gartner Group research director who initiated and developed the firm's e-learning coverag [Online Learning Update] 10:51:53 PM

InformationWeek looks at Web video. InformationWeek: The Web Moves. "Web video isn't perfect. But it's good enough that now is the time for businesses to give it a close look." [Scobleizer: Microsoft Geek Blogger] 10:51:25 PM

SAT On Your PDA?. Franklin and Priceton Review have teamed up to provide SAT-test prep in a $149.99 PDA, dubbed the Pocket Prep. The pair already offer test prep software for PCs and cellphones, so this is no huge stretch.   It has got to be more effective than Kaplan's Vocabulary Accelerator, a musical CD with vocabulary words, released earlier this year.  Among the featured lyrics: "We could be symbiotic if our love was forever." (I think it is a Barry White line.) [technology filter] 10:51:03 PM

Robin Good tells us How to Write Great Titles and Headlines for the Web. 10:50:04 PM

One view of where we may be going in e-Learning. Rob Reynolds shares his vision of the future in The Incredible Shrinking LMS -- Or How Learning Will Travel. Where we are headed next is even more exciting. In the next phase of evolution, we will cease to think of learning as tied to any location or single physical technology like an LMS. In this phase, content itself will be intelligent, distributable virtually anywhere, and interoperable across almost all software and hardware appliance types. Learning will be purely about content and our experiences and memories related to that content, while technology will be more of a hidden set of conduits for those materials, interactions, and memories. Technology will be one of many learning preferences that I can select. I will be able to work on my math or reading skills (with identical content and behavior) alone, with a teacher, with other students, on a phone, on a computer, in my car, on a plane, in my house, or, yes, in a classroom. [XplanaZine] 10:17:54 PM

Smart ads: Is this the future of advertising? David Freedman writes, "It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market." [Inc.com] 10:13:38 PM

Understanding online marketing. This is an excellent piece on the changes that online marketing has brought to building your business. Bubble Burst Onliners' Status; Second Boom Hasn't (Yet) Brought It Back.  [MarketingVOX - The Voice of Online Marketing] 10:05:39 PM

Following the scent. Steve Gillmore on the Great (money) RSS (money) Crisis. You couldn't make this stuff up if you tried. 9:50:50 PM

© Copyright 2005 Bill Brandon.