Is RSS Advertising all that everyone says it is?
Rok asks some great questions here.
RSS Advertising... Where's The Targeting Part?.
FeedBurner and Feedster are launching their RSS advertising networks, but no one seems to be doing behavior targeting. The only way I see RSS advertising making in the long-run is that it becomes fully integrated with other online advertising channels. For example, if a visitor comes to my site from a certain campaign and makes a purchase, I want to stop displaying the ads for that product to him via all of my ad channels and start serving ads for another product. We’re already doing it on the Web. When is it coming to RSS?
RSS RSS advertising FeedBurner Feedster Pheedo
Direct and Related Links for 'RSS Advertising… Where’s The Targeting Part?' By rss_feedback@lockergnome.com (Rok Hrastnik). [Lockergnome's RSS & Atom Tips]
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