Something to think about as you develop your marketing plan.

Boomers Spend More Money Online. Baby boomers (born between 1945 and 1964) tend to spend more money online than other online users, even if they don't make more money, according to a new Jupiter study, reports Internet Retailer.... [MarketingVOX - The Voice of Online Marketing]

10:15:23 AM    

Content management through weblogs.

ProNet: "Blog software has set me free". PC Magazine's Bill Machrone has published a great new column entitled I Blog/I Do Not Blog. In it, Bill examines how blog tools in general, and Movable Type in particular, can function as extremely powerful and flexible content management systems,... By anil@sixapart.com (Anil Dash). [Six Apart News]

10:13:32 AM    

e-Learning for revenue in higher education.

Are We Making Money? - Judith V. Boettcher, Campus Technologies. The next wave of the eLearning innovation is in progress and, according to some, is succeeding in paying its own way. Programs portending the potential for a boom in online learning within traditional institutions of higher learning are those at Boston Un [Online Learning Update]

10:10:40 AM    

Tagging pro and con: a wrinkle you hadn't thought about.

Social Bookmarking for Educators. In keeping with the "Read/Write Web Software for Educators" meme, seems Todd Slater is developing scuttlEDU.

ScuttlEDU is different in that it is designed to make tagging easier for educators. When you register for the service, you are asked to provide your grade level and subject area. When you add a bookmark, these two pieces of information become tags. You have the option of not using these tags as well.

He's looking for test drivers, and I just volunteered. Another step toward some more teacher friendly tools for those who aren't comfortable with the current offerings. [Weblogg-ed News]

Sounds good, right? Not so fast!

Om Malik: "By tagging I am helping these scumbags..."

 via [Scripting News]

10:00:11 AM