Prospecting for pain.

How Long Can Workers Tread Water?. The wages of typical workers are growing roughly at the same rate that inflation eats into their buying power, while income gains are going mostly to the affluent. By EDUARDO PORTER. [NYT > Business]

10:48:17 PM    

Marketing 101.

Awareness - Interest - Preference - Action. But awareness (attention) comes first. How to get the attention? As the author of the article (below) says, "What's new is the insistent voice of the blogosphere beginning to dominate the conversation between vendors and customers."

Page Views are dead - it's about attention.

Steve nails it! It's not about things that you passively search or consume. It's about what you actively pay attention to: who you subscribe to, what you blog about, what you link to, what you bookmark, what you pay for, what you actively listen to or watch, what you recommend, etc.! Go Steve go!

From Cogosphere: Information will search for you .:

2:31:28 PM    

More on "what do we call this '-casting' stuff?"

Here is Scoble's take on it, at least as the argument rages at Microsoft.

Blogger gives incorrect data about podcasting at Microsoft.

I believe that podcasting is audio files delivered over RSS but that it's better to specifically name other things as to the type of file that gets delivered. For instance, I believe that what we do over on Channel 9 is a vlog or video blog.

Why? Cause podcasting in my mind is "Personal On Demand Casting"

[Scobleizer: Microsoft Geek Blogger]

12:08:23 PM    

The Word-of-Mouth network.

Tim Bray talks about the new PR.

Tim Bray: The New Public Relations.

The word-of-mouth network. Now more efficient than ever. If you don't participate WHILE THE CONVERSATION IS GOING ON you DO NOT EXIST!

When I say I bias toward posting fast, this is what I mean.

Other people who are slower just will get locked out of the world-wide conversation.

Are you participating?

You wanna know how to pitch an idea out there? Well, let's just put it this way: I don't send Russell Beattie email. I post.

And I read.

I post. How about you?

12:05:23 PM    

A rose by any other name.

Or, you say "podcast", I say "mediacast." What do we call these things collectively, and how do we avoid confusing the decision makers?

"The iPod is associated with audio...it may well do photos and video in the future too, but can it break its brand from the audio shackles?

In the same way ... what Channel 9 does is best described as video blogging, or vlogging (urgh!), (you were right by way, now you're wrong ;-), the act of recording your screen is what screencasting is (not just in Flash btw, any video output format)."

[Alex Barnett blog]

12:00:18 PM    

Better audio.

This question comes up a lot from e-Learning producers, usually in the context of making voice-overs for e-Learning. I disagree with Jon about "soundcards shouldn't add much noise." The problem frequently comes from other sources, especially if the compter in question is a laptop. In my opinion, if you are going for quality and production value, you must not cut corners on your audio production and post-production. The standard in the user's mind is always broadcast television, computer game audio, and music MP3's. If you do things on the cheap, you are going to come off as less credible than your competitors, who bit the bullet and paid for quality.

Eliminating audio hiss. Jon Udell: Eliminating audio hiss - just a comment via del.icio.us/tag/audio+hiss - if you can get the A/D conversion done away from the computer, great, but most half-decent soundcards shouldn’t add much noise. What can make a big difference is boosting the signal as close to its source as possible ... [Raw]

11:51:29 AM    

Online media: Vlogging.

aka VODcasting. Potentially useful for delivering workflow information and instruction, customer or user education/help, and marketing.

Blogging + Video = Vlogging. Got room for one more online media trend? Here come the vloggers, who have added video shorts to the user-created media mix. Part 1 of a three-part series. By Katie Dean.PLUS: The Vlog World's Greatest Hits. [Wired News]

11:44:49 AM    

Marketing: Keyword use.

Keyword Prices Stable, Search to Reach $5.6 Billion. Keyword advertising prices stabilized in the second quarter, according to separate surveys by investment banks SG Cowen and Piper Jaffray, reports AdWeek (via MediaBuyerPlanner). SG Cowen said... [MarketingVOX - The Voice of Online Marketing]

11:39:22 AM