Mad Ave marketing mumbojumbo.

From the story: "The question remains whether all media should be treated on the same basis in terms of engagement, because finding the right metric that works across all media is difficult." Right.

'Engagement' May Supplant 'Frequency' as Metric. Madison Avenue has turned to "consumer engagement" as its new media planning metric - one that could replace "frequency" as the multiplier in most media plans, MediaPost reports(via... [MarketingVOX - The Voice of Online Marketing]

2:21:52 PM    

Dept. of "Huh?"

Study: Online users in U.S. don’t know Internet lingo. The average American doesn’t know the meaning of “phishing,” one of the most serious online threats, according to a study by the Pew Internet & American Life Project. [Computerworld News]

2:19:25 PM