The business sector is floundering around - trying to "wrap their
arms" around something - that is un-wrappable. Since social software
is not a single market or even single trend - the VCs wanna know
"where's the beef?" "What's the business model?" "Who do we invest
in?"
But the thing about it is - social software is more than a trend or
fad. It's a raising of the bar - bringing humans into the equation of
software. Directly.
From now on - all software MUST recognize the fact that humans use
it. That those humans have relationships with other humans and that
those relationships are probably more important than that human giving
money to the software vendor.