Yesterday I went to FTD.com (my floral provider of choice) looking to buy a nice tulip arrangement for my wife, mother and mother-in-law for the upcoming holiday known as Mother's Day. I found what I was looking for at a reasonable price and being well versed in the holiday traditions for when the arrangement should be delivered - I set the delivery date for May 13th (Saturday).
Upon reaching the checkout summary page (the one you see before the missile is launched) I noticed the cost per bouqet was $X, and the delivery change per bouqet was $27! That's right - twenty freakin seven dollars. Times 3. A total delivery charge of $81! So I hit the back button in my browser (thank goodness this wasn't an AJAX app - that would've really pissed me off) and got to the screen for delivery dates and changed it to May 12th (Friday). Upon reaching the checkout summary page again I saw that the delivery charge per bouqet was now $9, for a total of $27. Much more acceptable.
So I made the purchase and once again have asked myself not to succumb to this commercialized holiday (and Valentines's day) next year, as I do every year. Hopefully there will be a new player in the flower delivery market by then that will charge reasonable prices.
8:02:34 AM 
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