What an interesting concept. It seems like only a week ago or so that a research analyst in my Department sent me an invite from a top IT consulting company about blogging and the impact for organizations. I've been bugging him to look into blogging for over two years since his job is dispensing information and research to others. Dispensing it via a blog is a natural. He always told me the places/people he got his informantion from Gartner, Forrester, NOREX, Nascio ect., didnt have blogs so there was no way for him to get good and reliable information. We suscribe to them all so he gets all the information he needs and shares it willing via email.
Soooo... I was very pleased when he sent me an invite to an upcoming event discussing blogging in organizations. I sent him a long message telling him I was glad to see the big IT consultant folks getting into the space now. I thought it was a double edged sword since consultants make big $ based on their recommendations. Someone with a $40 dollar software package could create a blog, get a "reputation" and provide competition the the established consulting companies. The fact that they could speak freely about products w/out the legal fears of big companies might help a blogger, but not neccessarily accuracy! . Actually, that is not a good thing but it is totally possible.
I ended up by telling him thanks, but the cost of the conference was way more then I could afford plus I wasn't conviced it was safe enough to blog in my organization quite yet anyway.
Then I stumbled across a new blog by Forrester analyst Charlen Li where she stated.
...I'm currently researching how companies should go about blogging (it's a piece that I'll be producing as part of Forrester's Client Choice program -- clients get to choose from a number of different and topics and lo and behold -- blogging was #1). And Robert Scoble comes out with a very thoughtful post piece discussing the fear that holds companies back from setting up blogs.
In the course of my work, I frequently talk with companies struggling with what to do about blogs -- all the pros of connecting with your customers offset by tons of scary legal scenarios.
As I mentioned earlier, this is Forrester's first blog .....<emphasis added>
Looks like the evolution is occuring. :) I look forward to reading more of Charlenes posts as she learns more about how the medium is changing the old rules.