.Net info. I need to share this with our group.
The disintermediation of marketing -- Channel 9 style.
"Channel 9 is marketing." I've heard that a few times, usually from people who try to deride what we're doing there.
Of course it's marketing. But, it's disintermediated marketing. Here, look at this video interview with Jason Zander. He runs the .NET common language runtime team.
In one short video he did more to explain what .NET to developers than a slickly-done graphic that took hours to produce.
Now, there's a role for the slickly-done graphic too, but something about asking Jason to explain the architecture of .NET on his whiteboard resonated with me, and seems to be resonating with developers too. So far 3,549 people have watched the video.
See, Jason is on the team. He knows more about .NET than almost anyone alive. I bet he knows more about .NET than even Bill Gates knows. His explanation might not be slick. It hasn't been edited. Cleaned up. Colorfied. In fact, it's even worse than that. We shoot with $450 camcorders and $30 microphones. I don't use lights. I don't use makeup. I don't do a lot of editing (I'm lazy, shoot me).
I think this is the future of marketing. Removing intermediaries. Developer-to-developer. Enthusiast-to-enthusiast.
What's even better is that if you watch any of the CLR tour and you still have questions, you can pen a note to Jason and his team and he answers back. Think about that one for a minute. Has marketing changed?
It's the death of marketing. It's the beginning of building a relationship with the long-tail.
Now we all know what .NET is and we didn't need a team of marketers to reexplain it to us.
[Scobleizer: Microsoft Geek Blogger]
