Former Forbes ASAP editor and author of "The Microprocessor: A Biography" Michael S. Malone warns that the high-tech industry's fixation on Moore's Law, which dictates that processing power and chip density double every 18 months, is an invitation to disaster. He does not doubt the veracity of Moore's Law, but writes that re-invigorating the electronics industry should be of greater concern. Malone argues that blind adherence to Moore's Law by entrepreneurs hoping to capitalize on e-commerce--which was encouraged by investors, stock markets, and venture capitalists--led to the dot-com boom and bust and the resulting economic fallout. A similar meltdown occurred in the telecommunications sector, while the biotechnology industry is on track to suffer the same fate. Malone points out that many high-tech experts are realizing that the evolution of business and society cannot keep pace with physics. He cites Google CEO Eric Schmidt's announcement several months ago that his company will not adopt the Itanium superchip as a watershed event that symbolizes a major change in thinking away from Moore's Law. Google has opted instead to embed smaller and less expensive chips in future servers because Schmidt says he is after "maximum functionality" rather than "maximum power." Companies that do not recognize this revolutionary shift in thinking will suffer greatly, predicts Netscape co-founder Marc Andreessen.