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Monday, January 13, 2003

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Jupiter Research Starts Blogging.

Press Release: Jupiter Research Announces the Launch of Analyst Weblogs

Jupitermedia Corporation today announced that its Jupiter Research division will be the first research advisory firm to offer dedicated research analyst Weblogs.
The new Web site at features Weblogs authored by senior Jupiter Research analysts and will offer timely access to analysis on breaking news, events and announcements. Each analyst will keep a frequently updated Weblog that will include interesting links, running commentary, personal thoughts and essays providing thought provoking insight that will enhance Jupiter Research's products.

"The addition of the Weblogs allows us the opportunity to engage our clients in new ways and to share our insight with the world," said Jupiter Research Director Michael Gartenberg. "Launching the Weblogs continues Jupiter Research's history of covering, as well as embracing new Internet technologies," said Gartenberg.

Oddly they've even felt the need to start a weblog covering Online Advertising and Marketing - I mean whose going to read that? ;-)

[MarketingFix]

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Internet advertising to dominate all but TV in the near future?.
Internet advertising to be second only to TV ads in the near future? A Slate dialogist predicts that within 1,000 days (a little under 3 years) the aggregate Internet advertising spend will exceed that for each of the other media (except for television). More than radio, more than newspapers, more than magazines. Believe it? [MetaFilter]

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Jon Udell: Services and Links.
[Scripting News]

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Don't Forget Senior Citizens When Planning Online.

eMarketer: Getting Online in the Golden Years

It's easy to just lump the whole senior citizen category into the proverbial drooling, geriatric nursing home scenario and forget about them when it comes to Internet marketing. Targeting seniors? Oh, we'll just use the AARP Journal.

Know this. According to SeniorNet, 46% of those 50 and older have been using ther Internet for 5 years. And most of then are actually over 65. They also taught themselves how to use the Internet.

When you think about it, this is an attractive audience. They have money. They are retired. They have time to be online. If you need to reach the older demos, online has to be in the mix.

[MarketingFix]

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Some standards matter....
As I'm more and more seeing my words appear excerpted on other people's site ( Hi Mark!), I decided to go after another source for related reads: RSS feeds. To participate, you don't need to use weblogging software that supports trackback or pingback, you simply have to update your templates to have a link to your RSS feed. [Sam Ruby]

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Building a better blogdex.
Memeufacture is a url aggregating service, such as Blogdex, but with human intelligence applied to the collection & categorization, such that links aren't merely ranked by popularity, but divided into categories such as Law, Politics (broken out by left & right), Design etc. There's no Religion (unless you count Apple), nor is the burgeoning world of sex blogs taken into account, but still, intriguing. [MetaFilter]

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Radio Userland has been upgraded to support Really Simple Discovery (RSD), an XML-based protocol that enables weblog editing tools to eas
ily find the Web services they can use to read and write a weblog.

This ought to provide a nice boost to weblog editing clients -- especially if they are designed for non-technical users. A prospective weblogger would only need to know three things to get started: his or her username, password, and weblog address.

This can get even simpler on Radio-style weblog servers. The Radio Community Server and Python Community Server will issue a new weblog address to any XML-RPC client that provides a username that isn't already taken and a password for that account (assuming the server is still allowing new accounts). [Workbench] [Don W Strickland: RadioFAQ]

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Rising Tide Lifts E-Commerce Boats.
New industry report finds that about 80 percent of online retailers saw revenue increases over the holidays, despite the generally dismal performance at real-world stores. [internetnews.com: Top News]

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