Discovery - whether of information by an individual, or of services by an organization - is essential for the effective use of the Internet. The Web is an increasingly tangled morass of data, the vast majority of which is not relevant to specific searches; nevertheless, search engines are regularly deceived into delivering hits that will waste the time of any searcher. This is annoying for an end-user, but potentially very expensive for a business, which will lose productive employee time to sifting through search results. Ensuring the filtering of information in a dependable manner is therefore a real business opportunity at both the individual and corporate levels, and at present the dominant force in this space is Google.
-- [ServerWorld Magazine]
Not search anymore. Now the next trend is 'discovery' of information by an individual or services by an organization. Google leads this space. Such as filtering news, weblogs, images, products in Froogle.
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Elwyn Jenkins: googlology]
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