Socialtext in Business 2.0
Small Socialtext mention by Jimmy Guterman's Media Notes (I really miss his Media Grok) in Business 2.0: The Net's Killer App Keeps Connecting People
Now that even businesspeople have caught on that the Net is more about connecting people than delivering pop-under ads, there's been an explosion in social software, from modest blogging services like Blogger and LiveJournal to elaborate systems like SocialText and Groove.
Most of the article is on Social Networking Models, with this very good point:
One day, perhaps, you'll respond to an ad that reads, "I'm a Virgo. My turnoffs include liars and salespeople who don't meet their monthly quotas. I'm at the next table at Starbucks (SBUX). Turn around." The next step in social software may be way more intrusive -- but that may be what people want.