This could be the first roll-up strategy of independent blogs (much like the ISP roll-ups of the days of yore). Differs from the more organic approaches of Nick Denton and Corante or umbrella approach of Always On. Could bode well for the industry. Content rides again.
MarketingFix.com: Andy Bourland Buys MarketingFix, Adventive; Launches Up2Speed. PaidContent: ClickZ Founder Buys Adventive, MarketingFix; Launches Media Company
Bourland.com: Yes, I Have a Comment...Yes, It's True
Andy Bourland, co-founder of ClickZ, who has been taking it easy and figuring out what he wants to do next since selling that industry-leading publication to Internet.com in 2000 for $16 million, is at last getting back into the Internet marketing media game by buying MarketingFix and Adventive.
