One of the challenges for a non-profit engaged in educational and technical aid is communicating the problem and how they are solving it in a way that resonates. These very human stories of the experiences impassioned volunteers could only come out directly.
...Weblogs are an excellent tool for nonprofit organizations, according to Ross Mayfield, CEO of Socialtext, which makes Web publishing tools for groups.
"Weblogs are the cheapest way for an individual or organization to communicate," he says. "It's a more natural, human voice than what someone could generate with a press release."
Mayfield says blogs can also help nonprofits keep their donor base and supporters updated. Plus, "there's a wide body of fairly influential and growing body of (weblog) readers that pay attention on a regular basis."
