Where the Rubber meets the Road

Long time readers may have noticed that I spend a lot of time thinking about marketing for a technical guy. If your company has a direct sales force, then they'll insist that they are where the rubber meets the road. If you have a installation/consulting arm, then they'll insist that it's them. And ditto for customer support. But for my money, marketing is where the action is.

Yes, they all spend more time working with customers then anyone in marketing. But where everyone else is focused on just a few customers at a time, marketing is wrestling with concepts that cut across the entire customer base. So I'd like to send out a belated welcome to the blog roll to Thomas Warfield, who's living the Shareware Life.

Tom may have the Greatest Job in the World, but he's also out there by himself. The decisions are his own, as are the consequences. So I'm glad that he's decided to blog about them.