The Call of Story - more on storytelling .... 

"Stories and storytelling lie at the heart of human experience. Since the beginnings of humankind, we have shared through stories the events, beliefs, and values that make us who we are and form our families, communities, and cultures .....

....... Looking inward, story patterns and characters intertwine with the hard-to perceive forces that shape our lives. Looking outward, story-threads join us to a larger cultural fabric. The most important stories may be those we share with family and friends, but all help preserve memory, explain our present, and imagine our future. Sewn across time, story-threads bind individuals to families and families to society, defining our collective values, beliefs, goals and traditions."

A couple of links on how storytelling can be an effective tool for organisations :

• Storytelling: The art of the springboard story. Springboard stories that enable individuals to make a leap in understanding how an organization, a community, or a complex system can change. How and why storytelling works, what sort of stories work, and what is involved in being a storyteller.  This is by Stephen Denning, program director, Knowledge Management, at the World Bank, author of The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations
• Storytelling in Organizations - Larry Puzak - executive director of IBM's Institute of Knowledge Management, author of 'Working Knowledge' and 'In Good Company - How Social Capital Makes Companies Work' 

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