Sunday, February 20, 2005 |
Qualitative Research @ Work For all who are wondering where i have disappeared to ... thanks for asking :). I've been busy with ethnographies in the Delhi and Gurgaon areas, more around some government institutions in the country, understanding needs, identifying value propositions and testing prototypes in specific areas for a Client. And a really fun project with leading-edge youth in Mumbai and Delhi which involves a whole series of techniques - Living Diaries, Focus Groups, Contextual Inquiry, Personal Inventories and Sketches, Peer Hangouts and Hot-Spotting. Oh how I love the colour !!!
Off to Delhi again early Sunday morning. So much great stuff to read and catch up on in my news reader when I get back. 7:44:10 AM comment [] trackback [] |
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Copyright 2009 Dina Mehta