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"Conversation. What is it? A Mystery! It's the art of never seeming bored, of touching everything with interest, of pleasing with trifles, of being fascinating with nothing at all. How do we define this lively darting about with words, of hitting them back and forth, this sort of brief smile of ideas which should be conversation?" Guy de Maupassant

Sunday, February 20, 2005

Qualitative Research @ Work

For all who are wondering where i have disappeared to ... thanks for asking :).  I've been busy with ethnographies in the Delhi and Gurgaon areas, more around some government institutions in the country, understanding needs, identifying value propositions and testing prototypes in specific areas for a Client.

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And a really fun project with leading-edge youth in Mumbai and Delhi which involves a whole series of techniques - Living Diaries, Focus Groups, Contextual Inquiry, Personal Inventories and Sketches, Peer Hangouts and Hot-Spotting.  Oh how I love the colour !!!

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Off to Delhi again early Sunday morning. 

So much great stuff to read and catch up on in my news reader when I get back.    



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