Thanks Rohit for sharing this really neat link, the audio is here, and an excerpt of the text follows:

"P Diddy: I Am An MVNO

....... Recently, I was talking to someone, and they mentioned the term MVNO, and not wanting to appear stupid, I waited a few minutes if I could figure out what it meant. I thought it was a new artist or something. But then I asked, what's an MVNO? A mobile virtual operator, someone who sells the phone services without actually owning the network. And I thought, you mean, you could sell a phone service without owning the network? I'm in the wrong business...and then, it dawned on me....I am, an M V N O... and I might be the biggest.

What do I mean by that? I don't have the spectrum, I don't own the network infrastructure, I don't make customer service calls, but I do have subscribers. I have tens of millions of thee, subscribers, who spent billions of dollars every year on music, on fast foods, on cosmetics, on soda, and yes, on consumer electronics and wireless communications technology. I know where they live, what they like, what they eat and what they drink, I know what they wear, and more importantly for you, I know how to communicate to them, I know how to talk to them.

The reason why they're mine, I mean my subscribers, is because I know how to listen to them. About 90 percent of America are music listeners, but only about 15 percent of them are active record buyers. Although the record industry is having a tough time selling more records every year, the music business is bigger than ever. If there was no music, there would be no iPod, there would be no iTunes, there would be no MTV, there would be no BET, there would be no Clear Channel, there would be no XM or Sirius, and there would be no ringtones, no ringback tones. Nothing sells stuff the way music does..........."

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